As part of the “E-Commerce & E-Marketing” module, I created the project: BranchFresh, a platform specializing in the sale of 100% healthy products at reasonable prices. The platform offers a wide range of products labeled organic, featuring numerous brands such as Barilla, Carrefour Bio, and more.
Context
I built this platform using WordPress and WooCommerce, along with the Shoptimizer theme known for its user-friendly and effective UX/UI design.

Details
Time Frame:
Sep 23 – Feb 24
Role:
Project Manager
Involvement:
Web Interface, Prototyping
Overview
Healthy products ? What are we talking about ?
The emphasis on healthy products in today’s market reflects a growing awareness and prioritization of personal wellness. As consumers become increasingly health-conscious, the demand for products that promote well-being and vitality continues to rise. Introducing BranchFresh, a platform specializing in the sale of 100% healthy products, addresses this demand by offering a curated selection of items that align with individuals’ dietary preferences and lifestyle choices.
By providing access to a variety of organic and wholesome options from well-known brands like Barilla and Carrefour Bio.

BranchFresh© is not a normal Shop
BranchFresh not only caters to the needs of health-conscious consumers but also fosters trust and credibility through its reputable partnerships. This venture not only meets a pressing market need but also aligns with broader societal trends towards healthier living, making it a timely and impactful business idea.